The Sons are joined by Virginia Tech's Pamplin College of Business Director of Marketing Strategy & Analytics, Professor Donna Wertalik. We cover a multitude of topics: The creation of PRISM (14:11) | Adjusting to remote teaching in the midst of COVID-19 (34:07) | NCAA voting to allow student athletes to profit off of image and likeness (45:34) | VT and UVA Athletics' decision to rebrand their long standing logos (1:19:43)

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